neurometrix.ai

Eye-tracking and Object detection technology
for deep analytics
and profit maximization

Boost conversion rates, enhance user experiences, increase ARPU in e-commerce, and improve productivity per 1 m² in brick-and-mortar stores

ENTERPRISE-GRADE SECURITY

Patent granted

Anonymized data | IPs and Whitelisting

Data Storage is [SOC 2, SOC 3]
and [GDPR compliant]

e-commerce

Profound quantitative measurements in a natural shopper environment without eye-tracking devices

Optimize the layout of page elements

Prioritize conversion driving elements within the first screen

Share of total views

Optimize the layout of page elements

Ensure top products are prioritized

Smart position of best selling SKUs for optimal catalog visibility

Share of total views

Ensure top products are prioritized

Identify the most clickable filters and place them in a core zone

Prioritize conversion driving elements within the first screen

Identify the most clickable filters and place them in a core zone

Boost product cart conversion & drive complementary purchases

Fine-tune product cart for higher conversion and strategic upselling

Share of total views

Boost product cart conversion & drive complementary purchases

Analyze the shopper’s path to purchase

Analytics for conversion, basket size growth and bounce rate reduction, AI based demand
forecasting

Analyze the shopper’s path to purchase

No special lab
equipment required

Quantitative
database

Conduct website studies
without any code integration

Get started within
three days

01

Book a demo call and log in to the neurometrix.ai platform

UP TO 3 DAYS

02

Set up a study on the platform

UP TO 20 MINUTES

03

Wait for respondents to finish the test on their mobile phones

UP TO 14 DAYS

04

Get clear and actionable analysis to grow ARPU

UP TO A 50% INCREASE IN ARPU

BRICK-AND-MORTAR

Enhance in-store experience and increase productivity per 1 m²
in brick-and-mortar retail

Analyze the
store at 2 levels:

  • Bay level
  • Store & category level

BAY LEVEL

  • Attention heatmaps
  • Funnels: visibility — interaction — conversion
  • Price promotion impact
  • Target audience profiling
  • Objects tracking

STORE & CATEGORY LEVEL

  • People counting
  • Traffic — interaction funnels
  • Traffic per 1 m²
  • Popular paths analysis
  • Cold and hot zones

01

Set up the goals

02

Provide access to security cameras

03

Data collection and analysis at store and category level

04

Get clear and actionable analysis to grow productivity per 1 m²

UP TO +10% NUMBER OF CHECKS INCREASE

UP TO +15% AVERAGE CHECK INCREASE

We provide a wide range of analytics and create a transparent process

  • Head, body and face detection algorithms

    Head, body and face detection algorithms

  • Filtering the data

    Filtering the data

  • Aggregating data

    Aggregating data

  • Building analytics

    Building analytics

E-commerce

Brick-and-mortar

HEAD, BODY AND FACE DETECTION ALGORITHMS

HEAD, BODY AND FACE DETECTION ALGORITHMS

Our detection algorithm accurately locates the position of the user’s face and eyes in
real-time

Our detection algorithm locates the position of the customer’s head, face, eyes and body in real-time from security cameras and cameras on shelves

FILTERING THE DATA

FILTERING THE DATA

Filtering out instances where the user is not directly engaging with the screen, such as
looking away or blinking

Excluding instances when customers are either not within the camera’s frame or not actively
engaging with the shelf

Aggregating data

Aggregating data

Users are grouped based on their shopping goals, allowing for a segmented and targeted
analysis of different user behaviors and preferences

Customers are grouped based on their engagement with specific shelves or areas of interest

Building analytics

Building analytics

Long screenshots and eye-tracking results

Heatmaps of website elements (banners, filters, product cards, etc)

Forecasting models

Click and scroll analytics

Sales forecasting software

Customers average time in each activity zone

Heatmaps of the floor and shelves

Interaction with shelves analytics

Our mission at neurometrix.ai: Revolutionizing Retail with Human-Centric AI

By humanizing AI, we're crafting the future of omnichannel
1 retail: a world where technology...

Dmitry Russkov

CEO & Founder of neurometrix.ai

Dmitry Russkov

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