neurometrix.ai
Eye-tracking and Object detection technology
for deep analytics
and profit maximization
Boost conversion rates, enhance user experiences, increase ARPU in e-commerce, and improve productivity per 1 m² in brick-and-mortar stores
ENTERPRISE-GRADE SECURITY
Patent granted
Anonymized data | IPs and Whitelisting
Data Storage is [SOC 2, SOC 3]
and [GDPR compliant]
Profound quantitative measurements in a natural shopper environment without eye-tracking devices
Optimize the layout of page elements
Prioritize conversion driving elements within the first screen
Share of total views
Ensure top products are prioritized
Smart position of best selling SKUs for optimal catalog visibility
Share of total views
Identify the most clickable filters and place them in a core zone
Prioritize conversion driving elements within the first screen
Boost product cart conversion & drive complementary purchases
Fine-tune product cart for higher conversion and strategic upselling
Share of total views
Analyze the shopper’s path to purchase
Analytics for conversion, basket size growth and bounce rate reduction, AI based demand
forecasting
No special lab
equipment required
Quantitative
database
Conduct website studies
without any code integration
Get started within
three days
01
Book a demo call and log in to the neurometrix.ai platform
UP TO 3 DAYS
02
Set up a study on the platform
UP TO 20 MINUTES
03
Wait for respondents to finish the test on their mobile phones
UP TO 14 DAYS
04
Get clear and actionable analysis to grow ARPU
UP TO A 50% INCREASE IN ARPU
Enhance in-store experience and increase productivity per 1 m²
in brick-and-mortar retail
Analyze the
store at 2 levels:
- Bay level
- Store & category level
BAY LEVEL
- Attention heatmaps
- Funnels: visibility — interaction — conversion
- Price promotion impact
- Target audience profiling
- Objects tracking
STORE & CATEGORY LEVEL
- People counting
- Traffic — interaction funnels
- Traffic per 1 m²
- Popular paths analysis
- Cold and hot zones
01
Set up the goals
02
Provide access to security cameras
03
Data collection and analysis at store and category level
04
Get clear and actionable analysis to grow productivity per 1 m²
UP TO +10% NUMBER OF CHECKS INCREASE
UP TO +15% AVERAGE CHECK INCREASE
We provide a wide range of analytics and create a transparent process
-
Head, body and face detection algorithms
-
Filtering the data
-
Aggregating data
-
Building analytics
E-commerce
Brick-and-mortar
Our detection algorithm accurately locates the position of the user’s face and eyes in
real-time
Our detection algorithm locates the position of the customer’s head, face, eyes and body in real-time from security cameras and cameras on shelves
Filtering out instances where the user is not directly engaging with the screen, such as
looking away or blinking
Excluding instances when customers are either not within the camera’s frame or not actively
engaging with the shelf
Users are grouped based on their shopping goals, allowing for a segmented and targeted
analysis of different user behaviors and preferences
Customers are grouped based on their engagement with specific shelves or areas of interest
Long screenshots and eye-tracking results
Heatmaps of website elements (banners, filters, product cards, etc)
Forecasting models
Click and scroll analytics
Sales forecasting software
Customers average time in each activity zone
Heatmaps of the floor and shelves
Interaction with shelves analytics
Our mission at neurometrix.ai: Revolutionizing Retail with Human-Centric AI
By humanizing AI, we're crafting the future of omnichannel
1 retail: a world where technology...
CEO & Founder of neurometrix.ai
Dmitry Russkov
LinkedIn
Our mission at neurometrix.ai: Revolutionizing Retail with Human-Centric AI
By humanizing AI, we’re crafting the future of omnichannel retail: a world where technology enhances every
shopping experience, delivering value and satisfaction to consumers and businesses alike.
At neurometrix.ai, our mission is clear and ambitious. Drawing from over 15 years of rich experience in the retail
sector with giants like Procter & Gamble and Coty, we aim to redefine retail by integrating the art of luxury
personalization with the science of AI. Our journey began with a realization: the true power of retail lies not
just in products, but in stories and experiences. This understanding, combined with cutting-edge AI technologies
like eye-tracking, object detection, and psychological profiling, forms the core of neurometrix.ai. We’re not just
developing technology; we’re crafting experiences that connect with consumers on a deeper level.
Our focus is to transform complex AI analytics into straightforward, actionable insights for brands and retailers.
This approach ensures that every shopper’s experience is personal, engaging, and deeply satisfying. By marrying
the intuition of luxury branding with the precision of AI, we are creating a future where technology elevates the
human aspect of retail.
At neurometrix.ai, we’re leading a movement toward a more empathetic, responsive, and personalized retail
world. Our vision is to make every shopping experience unique, setting a new standard in retail innovation.
